The startup I'm working for (powerreviews.com) got a mention on cnn/fortune. Yeah!
For me, I make most of my buying decisions based on reviews. I want real testimony from people explaining how they use the product, what was good and what was bad. I then aggregate, take them with a pinch of salt and make an informed decision.
The article explains that our competitor charges as much as $8000 per month for the service. People have said our software is better and FREE. Yes... FREE! I guess they are after a different size of fish.
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I basically buy nothing meaningful without first looking on Amazon, epinions, and possibly Consumer Reports. I look forward to the day when powerreviews takes over the world.
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