Just watched a nice video from Philip Dixon (Shopzilla) about the performance gains when they redid their site.
The general philosophy is to refactor rather than rewrite. They had a mixed approach by slowly exposing more and more traffic (via load balancing) to the new infrastructure.
Something I didn't realize is the impact of serving static content from cookie-less domains. Sites like yahoo use yimg.com (I always wondered why they did that!)
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